ROW vs PAGE compression: it depends on your data, and it can make inserts faster
Benchmarked NONE / ROW / PAGE data compression on SQL Server 2025 across five data shapes. There is no single compression ratio — ROW reclaims fixed-width waste, PAGE adds dictionary compression for repetitive data, and neither touches high-entropy data. Plus the counterintuitive bits: compression that speeds up inserts, the warm-vs-cold read tradeoff, and what random-key inserts actually do to a compressed table.